Archive: customer engagement
Greenbook
Editorial Team at Greenbook
Using Behavioral Science to Build Elite Brand Equity
In today’s marketplace, many comparable products and services are often available, making it difficu...
The “S” Word – Part 4 Craft your Connections
Editor’s Note: As part of our ongoing series diving into the world of sales, part four explores the power if preparation and how to craft your connect...
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
The “S” Word – Part 3: Know the Narrative
Editor’s Note: As part of our ongoing series diving into the world of sales, part three explores the three elements that help create effective selling...
Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
Greenbook
Editorial Team at Greenbook
The Effectiveness of Digital Marketing for Startups
If you have just launched a startup, congratulations! This is a great move, considering how opening a business can be challenging. Next comes an impor...
Naomi Cook
Freelance Writer at Self-Employed
Online Tools Democratize Qualitative Research, Boost Customer Closeness and Participation
The increasing shift to use of online research tools.
Jim Longo
Co-Founder & Chief Strategy Officer at Discuss