consumer engagement
How the Next Wave of AI Can Transform Research and Insights
10 min read
AI unites predictive, suggestive, and generative insights to create data-driven, continuously improving campaigns built on rapid, evidence-based creat...
Thomas Ramsøy
CEO & Chief Science Officer at Neurons
From Tech Hype to Insight Value: What 2025 Demands
2 min read
AI is reshaping insights. Borderless Access blends human expertise with AI innovation to deliver faster, smarter, and more authentic consumer research...
Ruchika Gupta
CEO at Borderless Access
Beyond the Buzz: Debunking Myths and Unlocking the True Power of Social Listening
3 min read
Social listening is more than tracking mentions—it's about using AI to uncover trends, sentiment, and cultural shifts for smarter, insight-driven deci...
Leveraging Google Trends for Smarter Market Research and Business Growth
8 min read
Enhance market research with Google Trends. Analyze consumer behavior, search trends, and audience insights to make informed, data-driven business dec...
Ashley Shedlock
Content Producer at Greenbook
The Importance of Trust in Building Strong Business-to-Business Relationships
3 min read
Discover the importance of trust in B2B, explore challenges in today's retail landscape, and learn strategies for suppliers and retailers to foster en...
Peter Harris
CEO at Advantage Group International
Nostalgias Impact on Consumer Likes and Dislikes
13 min read
Discover the power of nostalgia in consumer decision making. Explore effective marketing strategies and consumer insight testing for the "nostalgia fa...
Michael Nestrud, PHD
VP, Research & Innovation at Curion
Get Inside Your Consumers’ Heads: 4 Ways to Create Meaningful CPG Products
4 min read
Out with the old, in with the new. The world is changing fast – which means brands and marketers need to come up with new innovations to keep up. Some...
Kayte Hamilton, Founder, 2023 Future List Spotlight
5 min read
Editor’s Note: The following interview features a Greenbook Future List honoree, Kayte Hamilton. The Greenbook Future List recognizes leadership, prof...
Karen Lynch
Chief Programming Officer at Greenbook
How to Personalize Customers’ Omnichannel Experience
6 min read
Omnichannel personalization helps anticipate consumer needs and expectations. It leads to optimally satisfying those needs no matter when, where, or h...
Rob Press
Content marketing manager at Deputy
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
UMG’s Cassandra Tan Talks about Consumer Engagement during the Economic Downturn
20+ min read
Talking COVID-19, Gen Z, TikTok, and the music industry.
Colin Wong
Principal Consultant at Insights Heroes
Most Organizations Are Not Designed for Growth
4 min read
How can a business structure itself effectively to drive growth?
Ken Roberts
Chief Innovation Officer at Forethought
Why Marketers Should Be Excited About Apple’s iOS 15 Update
5 min read
Everything you need to know about Apple’s iOS 15 update.
Tim Parkin
President at Parkin Consulting
Brand Purpose – The Slippery Slope for Woke Brands
4 min read
Do consumers actually support social justice messaging in advertising?
Piers Lee
Founder and Managing Director at Novema
The Folly of the ‘The Long and the Short of It’
6 min read
Communication designed only to elicit an emotion unaccompanied by reason to believe is inefficient and wasteful.
Ken Roberts
Chief Innovation Officer at Forethought
Heartstring Wars – The Festive Season Battleground
5 min read
There are three reasons for emotion in advertising. Does the big emotional Christmas ad contribute to them?
Ken Roberts
Chief Innovation Officer at Forethought
Voice of the Customer Programs: What They Are and How to Make Them Work for You
7 min read
All the information you need to get an effective VOC program started
Molly Purcell
Digital Marketing Specialist at Greenbook
Measure Concept Engagement, Not Just Purchase Intentions
4 min read
Uncovering richer and more conclusive data with concept testing.
Kip Creel
Principal at Chooseology
5 Tricks to Secure Insight Engagement and Memorability
5 min read
Tips from choosing the right visual stimuli to the right presentation.
Mayra Munguia
X-Ray of a Football Game: The Power of Cristiano Ronaldo’s Image
3 min read
Biometric responses to sporting events can be used by marketers to help understand the value of promotions and sponsorships.
Pedro Almeida
at MindProber
Using Video to Drive Human-Centric Decisions
3 min read
LivingLens case study on using video to better understand consumers and improve engagement.
Carl Wong
CEO at LivingLens
Transforming a Lifestyle Brand
2 min read
Isobar Marketing Intelligence case study on increasing engagement of senior citizens for exercise company SilverSneakers.
Deb Boyda
CEO at Isobar Marketing Intelligence
Microsoft & Voxpopme: Powering Successful Ad Campaigns with Agile Video Insights
3 min read
Voxpopme helped Microsoft identify personalities that would resonate with customers
Dave Carruthers
Founder & CEO at Voxpopme
Activating “Germ Hubs” to Drive Brand and Sales Growth
3 min read
Kantar drives sales lift for Vistar Media’s new product line
Eric Salama
CEO at Kantar
How Can We Bring Back the Edge in Market Research and Insights in a World of Turmoil?
9 min read
Create an edge in MR by Envisioning, Digesting, Gluing and Earning
Niels Schillewaert
Head of Research and Methodologies at Conveo
Rules of Engagement: How Should Brands Speak to Women in 2018?
5 min read
Understanding the rules of engagement when brands enter the gender equality arena
Danielle Todd
Senior Research Manager at Relish Research
Enabling Better Business Decisions Through Real-Time Conversations
3 min read
Discuss.io used live video technology to increase consumer engagement for clients.
Zach Simmons
Selfies & Smartphones: How an Online Community Helped P&G Engage Consumers
3 min read
Engagement-driven, social approach to online product testing.
Lisa Yu
Vice President at Ipsos Social Media Exchange
Consumer Values As Leading Indicators
3 min read
History shows that loyalty and engagement metrics are leading-indicators of what’s going to happen down the road.
Robert Passikoff,
Founder & President at Brand Keys Inc
What Do Consumers Want? A Phone With A Camera, Or A Camera With A Phone?
6 min read
If you measure the engagement drivers for your category correctly, they also identify expectation levels consumers hold for them.
Robert Passikoff,
Founder & President at Brand Keys Inc
Come See The More Expensive Side of Sears
4 min read
Dr. Robert K. Passikoff examines Sears’ latest brand strategy to position itself as a luxury marketplace, and what brands can learn from it.
Robert Passikoff,
Founder & President at Brand Keys Inc
Lucky Thirteen: 13 Marketing & Branding Trends
5 min read
The number 13 holds great symbolism. Brand Keys’ validated, predictive loyalty and engagement metrics have identified 13 critical trends.
Robert Passikoff,
Founder & President at Brand Keys Inc
It’s The Little Things That Mean A Lot
3 min read
What have the holiday greetings you have sent (or the ones you haven’t) communicated about your brand?
Ron Sellers