Archive: consumer engagement

Discover the importance of trust in B2B, explore challenges in today's retail landscape, and learn strategies for suppliers and retailers to foster en...

Discover the power of nostalgia in consumer decision making. Explore effective marketing strategies and consumer insight testing for the "nostalgia fa...

Out with the old, in with the new. The world is changing fast – which means brands and marketers need to come up with new innovations to keep up. Some...

Editor’s Note: The following interview features a Greenbook Future List honoree, Kayte Hamilton. The Greenbook Future List recognizes leadership, prof...

Omnichannel personalization helps anticipate consumer needs and expectations. It leads to optimally satisfying those needs no matter when, where, or h...

Talking COVID-19, Gen Z, TikTok, and the music industry.

How can a business structure itself effectively to drive growth?

Everything you need to know about Apple’s iOS 15 update.

Do consumers actually support social justice messaging in advertising?

Communication designed only to elicit an emotion unaccompanied by reason to believe is inefficient and wasteful.

There are three reasons for emotion in advertising. Does the big emotional Christmas ad contribute to them?

All the information you need to get an effective VOC program started

Uncovering richer and more conclusive data with concept testing.

Tips from choosing the right visual stimuli to the right presentation.

Biometric responses to sporting events can be used by marketers to help understand the value of promotions and sponsorships.

LivingLens case study on using video to better understand consumers and improve engagement.

Isobar Marketing Intelligence case study on increasing engagement of senior citizens for exercise company SilverSneakers.

Voxpopme helped Microsoft identify personalities that would resonate with customers

Kantar drives sales lift for Vistar Media’s new product line

Create an edge in MR by Envisioning, Digesting, Gluing and Earning

Understanding the rules of engagement when brands enter the gender equality arena

Discuss.io used live video technology to increase consumer engagement for clients.

Engagement-driven, social approach to online product testing.

History shows that loyalty and engagement metrics are leading-indicators of what’s going to happen down the road.

If you measure the engagement drivers for your category correctly, they also identify expectation levels consumers hold for them.

Dr. Robert K. Passikoff examines Sears’ latest brand strategy to position itself as a luxury marketplace, and what brands can learn from it.

The number 13 holds great symbolism. Brand Keys’ validated, predictive loyalty and engagement metrics have identified 13 critical trends.

What have the holiday greetings you have sent (or the ones you haven’t) communicated about your brand?