Archive: conjoint analysis
The Power of Context in Conjoint Analysis: From Research Design to Actionable Insights
Context is key in conjoint analysis. Learn strategies to enhance design, engagement, and data interpretation for real-world insights in online surveys...
Greg Rendell
Director at We Live Context
4 Trends Shaping Market Research in 2025
Explore 2025 market research trends: synthetic data, ROI focus, and custom research designs to tackle product complexity and thrive in a changing land...
Stephan Basson
Content Marketing Manager at Factworks
The Role of Discrete-Choice Conjoint Analysis in FMCG
Standardized survey-based concept test In an ever-evolving competitive landscape, new product development (NPD) plays a vital role to maintain a compa...
Ivan Lozano
Insights & Research Manager at Tabcorp
Data Visualization for Conjoint Analysis
Visualizations can summarize patterns that are commonly hidden in a simulator
Tim Bock
Conjoint Analysis Drives Sales & Development for Leading Durable Goods Manufacturer
Innovative quantitative survey approach used in Lifetime Products’ product development
Megan Peitz
MR Realities: Cutting Through the Clutter
Introducing MR Realities, a series of podcasts focusing on the realities of Market Research.
Kevin Gray
President at Cannon Gray
How Big Data Augments Marketing Research
We suggest that Big Data will enhance the reach of the survey research industry, not replace it.
Michael Lieberman
Founder & President at Multivariate Solutions
3 Tips Weather Forecasting Can Teach Us About Conjoint Analysis
With all the limitations conjoint analysis has, a well executed model will provide clear guidance on marketing decisions.
TRC Market
How Apple, Samsung and Conjoint Came Together
Lessons to be learnt from conjoint studies used in the Apple-Samsung legal battle.
TRC Market