conjoint analysis
The Power of Context in Conjoint Analysis: From Research Design to Actionable Insights
4 min read
Context is key in conjoint analysis. Learn strategies to enhance design, engagement, and data interpretation for real-world insights in online surveys...
Greg Rendell
Director at We Live Context
4 Trends Shaping Market Research in 2025
8 min read
Explore 2025 market research trends: synthetic data, ROI focus, and custom research designs to tackle product complexity and thrive in a changing land...
Stephan Basson
Content Marketing Manager at Factworks
The Role of Discrete-Choice Conjoint Analysis in FMCG
4 min read
Standardized survey-based concept test In an ever-evolving competitive landscape, new product development (NPD) plays a vital role to maintain a compa...
Ivan Lozano
Insights & Research Manager at Tabcorp
Data Visualization for Conjoint Analysis
5 min read
Visualizations can summarize patterns that are commonly hidden in a simulator
Tim Bock
Conjoint Analysis Drives Sales & Development for Leading Durable Goods Manufacturer
3 min read
Innovative quantitative survey approach used in Lifetime Products’ product development
Megan Peitz
MR Realities: Cutting Through the Clutter
3 min read
Introducing MR Realities, a series of podcasts focusing on the realities of Market Research.
Kevin Gray
President at Cannon Gray
How Big Data Augments Marketing Research
4 min read
We suggest that Big Data will enhance the reach of the survey research industry, not replace it.
Michael Lieberman
Founder & President at Multivariate Solutions
3 Tips Weather Forecasting Can Teach Us About Conjoint Analysis
4 min read
With all the limitations conjoint analysis has, a well executed model will provide clear guidance on marketing decisions.
TRC Market
How Apple, Samsung and Conjoint Came Together
5 min read
Lessons to be learnt from conjoint studies used in the Apple-Samsung legal battle.
TRC Market