concept testing
AI Moderation in Market Research: When It’s Good Enough and When Judgment Matters More
5 min read
AI moderation in market research is evolving rapidly. Learn when AI-moderated interviews are good enough and when human judgment remains essential.
Karen Lynch
Chief Programming Officer at Greenbook
From Interviews to Usability Tests: Qualitative UX Methods Explained
6 min read
Explore qualitative UX testing methods, examples, and use cases, including usability tests, interviews, and AI-moderated research.
Ashley Shedlock
Content Producer at Greenbook
Behavioral Science and Concept Testing (Part 3 of 6)
5 min read
Explore the multifaceted world of behavioral science, from defining value to unraveling the influence of sustainability on our decision-making process...
Leigh Caldwell
Co-Founder & Partner at The Irrational Agency
Using Agile Research to Drive Sales: A Case Study with Everipe and Dig Insights
3 min read
Compare how consumers felt about the brand from their competition.
Dig Insights
Interdisciplinary Insights: Esoteric Descriptors Could Decrease Perceived Appeal of Products
4 min read
Unknown product descriptors have an effect on price and appeal.
Julia Maier,
Xpert Solutions Product Manager at Aytm
Developing and Testing Your Design Thinking Ideas (Part 4)
5 min read
Taking your best ideas from paper to prototype.
Emma Galvin
Creative Designer at Northstar Research
How McDonald’s Used Zappi to Optimize Concepts Systematically with Faster, More Cost-Effective Research
3 min read
Concept testing with McDonald’s.
Ryan Barry
Increasing the Speed and Quality of Concept Testing
2 min read
How a top-10 food and beverage company streamlined concept testing.
Frederic-Charles Petit
Chief Executive & Founder at Toluna
Would People Buy a Plot on the Moon? Crowdfunding Your Disruptive Idea
5 min read
Predicting new concept success based on attitudes don’t always work. Crowdfunding ideas to put consumers’ skin in the game is an alternative.
Ranjana Gupta
Executive Vice President at Kantar
Hey There Good Lookin’: Idea Screening for the Tinder Generation
3 min read
Millennial-friendly insights tool for incorporating customer feedback into the innovation process
Dominic Atkinson
Co-Founder at Dig Insights
Hacking & Collaborating: Disruptive Innovation through Inspiration
5 min read
In the new collaborative economy, there is much to be gained by starting our innovation work with the customer, let them share their pain points and p...
Kevin Lonnie
Founder & CEO at KL Communications Inc
An IIeX Participant’s Take on Day 2
2 min read
After a whirlwind first day of exciting innovation opportunities, participants at the IIeX NA conference were eager to begin Day 2.
Paula Kramer
Like It Or Not?
3 min read
In research, too often we’re concerned with whether consumers like or dislike things. But like and dislike are only part of the equation.
Ron Sellers
Why (And When) We Like Google Consumer Surveys
4 min read
Google Consumer Surveys provides managers with an easy to use, inexpensive source of consumer feedback to help decision making.
Dominique Romanowski
Vice President at MMR Strategy Group
EFM Past & Future, Innovation & Star Trek: An Interview With Jeffrey Henning
10 min read
Wrapping up my “newsmaker” interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici...
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook