Archive: cognitive bias
Brand Strategy
Sports Betting – Researching the Revolution
Changes in sports, and its effect on market research.
Chris Wiggins
Vice President and Chief Research Officer at research strategy group
Consumer Behavior
Do Respondents Even Understand Our Surveys?
Language can be imperfect. How often does the receiver of a message truly understand it exactly as the sender intended?
Allan Fromen
Research Methodologies
Are Cognitive Biases On The Increase?
Are we in Market Research spending less time than we should in thinking about the consequences of Behavioral Economics?
Edward Appleton
Director Global Marketing at Happy Thinking People