Archive: advertising testing
LevelUP Your Research
How to Improve Ad Attentiveness Measurement
Explore the hierarchy of advertising effects, from impressions to sales. Discover how consumer attentiveness and relevance drive effective marketing s...
Joel Rubinson
President at Rubinson Partners Inc
LevelUP Your Research
How Can You Tell If Your Advertising is Working?
Learn how to increase measurement sensitivity with five principles of ad effectiveness measurement. Don't let flawed approaches hinder advertising suc...
Joel Rubinson
President at Rubinson Partners Inc
Insights Industry News
How to Increase World Cup Advertising Impact
Effective advertising during the 2022 World Cup in Qatar.
Verónica Vazart
Creative Manager at Kantar
LevelUP Your Research
A/B Testing: Everything That Glitters Is Not Gold
The variable often missing from ad effectiveness measurement surveys.
Joel Rubinson
President at Rubinson Partners Inc