What’s Trending on #MRX? Jeffery Henning’s #MRX Top 10 – April 26, 2017

By Jeffrey Henning

Of the 2,663 unique links shared on the Twitter #MRX hashtag over the past two weeks, here are 10 of the most retweeted…

1. What Are Opinion Polls – With the UK’s snap General Election upcoming, the UK Market Research Society has republicized a useful document to educate journalists and other non- researchers on how to effectively understand and evaluate opinion
2. ESOMAR Congress 2017 Programme – Get a sneak peek at the program for the 2017 ESOMAR Congress, which takes place this September in
3. Understanding the Most Important Shopper – Hannah Chapple analyzes different types of mothers, from Corporate Moms to Celebrity Gossip Moms, and how the Consumer Packaged Goods industry can utilize these segments to more effectively reach their target
4. 4 Ways to Raise the Profile of Your Insight Team – On behalf of Vision Critical University, Ray Poynter shares best practices from insight teams around the country to help you increase your influence in your
5. What is the Scientific Method, and How Does it Relate to Insights and Marketing? – Ray Poynter outlines the scientific method and discusses and why it is critical for market researchers to follow
6. Be a Part of the Future of Market Research (In Just 15 Minutes) – A call to action by Anke Moerdyck at InSites Consulting to take the most recent GRIT
7. What’s Your Superpower? – Danielle Todd shares some inspirational advice and takeaways form the superpower-themed Women in Research (WIRe) London Spring
8. Research Methodologies for Africa: Desktop Research – Yannick Lefang compares desktop surveys against mobile for the nascent market research landscape growing in
9. These Natural Beauty Brands Are Using Big Data to Give Cosmetics a Makeover – Elizabeth Segran outlines cosmetic retailer Follian’s efforts to use a data-driven method to bring all- natural beauty products to
10. Marketing Budgets Grow But Not for Market Researchers – A report by the Institute of Practitioners in Advertising shows a continuing trend of declines in market research budgets, even as overall marketing budgets

Note: This list is ordered by the relative measure of each link’s influence in the first week it debuted in the weekly Top 5. A link’s influence is a tally of the influence of each Twitter user who shared the link and tagged it #MRX, ignoring retweets from closely related accounts. The following links are excluded: links promoting RTs for prizes, links promoting events in the next week, and links outside of the research industry (sorry, Bollywood).