Save the Date! IIEX North America is Coming to Washington, D.C. in 2025

New York, N.Y. — [August 26, 2024] — The Insight Innovation Exchange (IIEX), a cornerstone conference series in the insights and analytics industry since its inception in 2013, is thrilled to announce its next IIEX North America event will take place in Washington, D.C., from April 30 to May 1, 2025. This move from Austin, TX, where the event has flourished over recent years, marks a significant milestone.

Since its inception, Greenbook’s IIEX conference series has been at the forefront of introducing disruptive technology and cutting-edge ideas in insights and analytics. Known for showcasing emerging tools and techniques, IIEX has become the birthplace of many of today’s industry “best practices.”

Following a series of successful events in 2024, including a sold-out gathering in Austin, Texas, IIEX North America is set to take on the capital city. This shift to a more centralized location reflects the growing demand and enthusiasm from Greenbook’s community, sponsors, and partners. Over 1,000 insights professionals are expected to come together to explore the newest technologies and methodologies that are shaping the future of the industry.

“Our decision to move IIEX North America to Washington, D.C., stems from our desire to enhance accessibility and offer our participants a dynamic and influential environment,” said Lukas Pospichal, Managing Director of Greenbook, the organizing company behind IIEX events. “D.C. is not only a hub for decision-making but also an emerging center for technological innovations and business intelligence.”

What to Expect at IIEX North America

Participants at IIEX NA will have the opportunity to:

• Engage in forward-thinking discussions on automation in research, the impact of generative AI, and strategies for transforming insights into actionable business plans.

• Experience exclusive roundtables through our private meetings program, explore cutting-edge solutions with hands-on demos at sponsor booths, and tune into dynamic panel discussions, fireside chats, and presentations by industry-leading speakers.

• Connect with industry leaders who will share their expertise on hot topics like reducing costs, accelerating insights delivery, and enhancing overall business value.

Get Involved

The conference is an excellent platform for industry leaders to share their expertise, with ample speaker and sponsorship opportunities still available. Interested parties are encouraged to contact the IIEX team to explore how they can contribute to this premier event.

Apply to speak

Become a sponsor

About Greenbook

Greenbook is a global leader in providing events, publications, and digital resources for market research, marketing, and business professionals. Our suite of tools includes the industry-renowned Greenbook Research Industry Trends (GRIT) reports, Insight Innovation Exchange (IIEX) conference series, Greenbook Webinars, Insights Tech Showcases, Greenbook Directory, Greenbook Future List, Greenbook Podcast, Greenbook Articles, and Insight Innovation Competition. Through these resources, we collaborate with and spotlight the brightest innovations and innovators in consumer research, and provide unique and powerful solutions for insights professionals to grow their businesses and careers.

Learn more about Greenbook at https://www.greenbook.org/