Greenbook Company News

September 15, 2023

Introducing Greenbook’s Brand Refresh and a First Look at Our New Website!

Welcome to a new chapter in Greenbook’s journey! Since 1962, we’ve been your trusted partner for everything related to market research, analytics, and insights. Now, we’re thrilled to unveil our…

Introducing Greenbook’s Brand Refresh and a First Look at Our New Website!
Jasmine Matthews

by Jasmine Matthews

Head of Marketing

Welcome to a new chapter in Greenbook’s journey! Since 1962, we’ve been your trusted partner for everything related to market research, analytics, and insights. Now, we’re thrilled to unveil our refreshed brand identity—a sleek new logo, a modern wordmark, and share details about an upcoming website revamp designed to enhance your user experience.

Our dynamic new logo, inspired by the hexagonal motif, now captures the essence of a ‘data cube’—symbolizing the magic of turning raw data into actionable insights. Alongside, our modernized wordmark sports a lowercase ‘b’, cementing our evolution from a printed directory to a cutting-edge digital platform.

We’re excited about this new era and look forward to continually offering the resources and innovations you need to succeed.

“Greenbook is committed to providing the tools and learning that help our users successfully navigate the intricate landscape of market research and insights. This brand refresh is not just a cosmetic update; it’s an expression of our desire to exceed the evolving demands of market research professionals.”

Lukas Pospichal, Managing Director, Greenbook

Coming soon

A new Greenbook experience

Get ready for a game-changing experience on Greenbook.org! Our upcoming website redesign brings you a sleek interface, lightning-fast search capabilities, and full mobile optimization. Navigate the complex world of market research and insights with unparalleled ease to fuel your business growth. Stay tuned for a smarter, faster, and more personalized Greenbook.

Finding an insight partner becomes simpler

Elevate your search for the perfect research partner! With almost 400 market research specialties at your fingertips, you can now save your favorite companies for effortless future access. Our intuitive search and easy-to-navigate company pages ensure you find the information that matters to you most, helping you make informed decisions with just a click.

Feedback builds confidence

The “Recommended by Clients” program is designed to allow suppliers and platforms in the Directory to collect client feedback quickly and seamlessly. If you’re a market research buyer, you will be able to review authentic testimonials to find your ideal research partner. It’s all about making smarter, informed choices faster and with more confidence.

A brand new Learn section

Unlock a treasure trove of content—articles, reports, podcasts, videos, and webinars—all in one user-friendly hub. Subscribe conveniently to stay updated and keep your finger on the pulse of trends pertaining to market research, insights, and analytics.

Your personal homepage

A Greenbook experience tailored just for you is coming soon. Create an account, take a quick quiz, and mark your favorite content to train our algorithm. We will bring forward and highlight the insights that matter most to your business and professional growth.

Beautiful experience on any device

Stay connected wherever you are with Greenbook’s 100% mobile-optimized platform and enjoy a seamless browsing experience tailored to fit your screen. Find partners and catch up on the latest on the go, all from the convenience of any device.

Elevate your personal brand

Become a Greenbook contributor and amplify your voice in the market research community. Our simplified submission process makes it easier than ever to share your insights with our editorial team & get published! Join us to shape the conversation, grow your audience, and contribute to the collective wisdom of market research professionals.

What’s coming next

The updates we’ve introduced are only the first step in enhancing your journey towards unparalleled insight innovation.

Keep an eye out for new features set to roll out later this year, designed to fortify your global connections with insights professionals and grab the attention of market research buyers. From enhancing your digital IIEX experience to unveiling new Directory functionalities and offering badges and achievements for Greenbook contributors and Directory Listers, we’re paving the way for expanded business and professional opportunities in the insight industry.

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Disclaimer

The views, opinions, data, and methodologies expressed above are those of the contributor(s) and do not necessarily reflect or represent the official policies, positions, or beliefs of Greenbook.

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