Qic’s focus is on developing immersive qualitative research programs that mirror the lives of target consumers to capture real-life insights, taking research into natural environments to explore attitudes, values, and behaviors:
IN-PERSON: in-homes, shop-alongs, store intercepts,
From Nate Heckman, Principal and lead moderator and strategist (ESOMAR member; QRCA member):
I've spent 20+ years having conversations that matter. As the founder of a research consultancy, my passion has always been fueled by the people I meet conducting fieldwork myself. It's what has giv
Consulting
Qualitative Research
Qualitative Consultant
Qualitative Research
Qualitative Consultant
Consulting
Contextual Insights
Consultative Approach
Broad Category Experience
Suite of Qual Solutions
Youth Expertise
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San Diego, California, United States
Ethnography
Consumer Market Research
Online Focus Groups
Advertising Concept Testing
Hybrid & Mixed Methodology Market Research
Moderating of Online Focus Groups & Interviews
Qualitative Services - Moderators
Moderating on Online and Mobile Platforms
In-Depth (IDI) / One-on-One Moderating
Moderating with Children