Numerator vs TRC Insights
Company details
Description
Numerator is a data company transforming how consumers and markets are understood. Powered by advanced technology and proprietary, zero-party purchase and survey data from more than one million households, Numerator provi
TRC Insights is a research & analytics firm that uses AI tools to reduce uncertainty without compromising accuracy.
We specialize in pricing research, message and feature prioritization, conjoint analysis, brand equity research, satisfaction & loyalty and online communities.
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Type of company
Software & Technology
Quantitative Research
Panels / Communities
Data & Analytics
Full Service
Quantitative Research
Top benefits
Omnichannel Panel Data
Verified Buyer Surveys
Consumer Insights Platform
Shopper Intelligence
Retailer Intelligence
Synthetic Data
HiTRUST Audited Data
100s of conjoints
Team of in-house analysts
In business for 35+ yrs
Location
Chicago, Illinois, United States
Fort Washington, Pennsylvania, United States
Market Research Specialties
Shopper Insights
Business Issue: Defend sales, volume
Business Issue: Defend market share
Business Issue: Increase sales, volume
Business Issue: Increase market share
Brand Equity Research
Price & Pricing Research
Full Service Quantitative Market Research
Conjoint Analysis / Trade-off/Choice Modeling
Segmentation Analytics
Сredentials
Ratings & Testimonials
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Recognition
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Top 50 Most Innovative [2023]
Recommended by Clients [2024]
Greenbook Directory | Featured Expert [2024]