Nailbiter vs Fathom
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Company details
Description
Nailbiter is the world's largest CPG Quant AI Behavioral Platform. Our quantitative behavioral Videometrics technology lets manufacturers and researchers "see" and "hear" their consumers make decisions in the moments that matter — in-store, online, and at-home. Nailbiter finds the right people in
Fathom is a text analytics platform for researchers who require the highest quality insights from open-ended data.
Trusted by top agencies and leading brands, Fathom reduces analysis and reporting time by over 75%, while uncovering deeper insights from customer feedback and survey responses
Type of company
Data & Analytics
Full Service
Quantitative Research
Data & Analytics
Software & Technology
Quantitative Research
Top benefits
see & hear real people
capture real behaviors
truly omnichannel
full service consulting
Real, not recall
Highest quality coding
Nuance, detail & accuracy
Save time & money
Always human-in-the-loop
Intuitive & powerful analytics
Location
Herndon, Virginia, United States
Bainbridge Island, Washington, United States
Market Research Specialties
Shopper Insights
New Product Post-Launch Tracking
Shopper Journey Mapping
Concept Optimization Research
Video Analysis & Video Analytics
Customer Experience Research
Survey Reporting and Analysis
Text Analytics
Open-End & Verbatim Response Coding
Customer Experience Benchmark Studies
Features and attributes
Demo recording
Images
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