Marketing Total Research vs Touchstone Research, Inc.

Marketing Total Research

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Touchstone Research, Inc.

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Company details

Description

Marketing Total Research is the agency of choice for top executives, directors, and business owners in Central America when it comes to tackling complex market problems that demand deep analysis, market knowledge, and results with a strategic and managerial focus. With over 23 years of experience,

Touchstone Research is a tech-driven, full-service market research partner with 35+ years of experience helping leading brands make confident, decision-ready choices. We operate as an embedded extension of your team across qualitative, quantitative, UX, and community methodologie

Type of company

Full Service
Qualitative Research
Quantitative Research

Qualitative Research
Quantitative Research
Full Service

Top benefits

Youth, Gen Z & Family Experts
In-House Recruitment & Vetting
Proprietary Research Tech
SOC 2 cert & COPPA compliant
Global Research, 60+ Markets

Location

Tegucigalpa, Honduras

New Haven, Connecticut, United States

Market Research Specialties

Full Service Market Research
Neuromarketing
Forecasting & Predictive Analytics
Mystery Shopping
Agile Market Research

Full Service Market Research
Insight Communities (MROC)
Online Surveys
Recruiting for Focus Groups
Market Research with Children

Features and attributes

AI-Enhanced Moderation

Advanced Analytics

Advanced Video Analytics

Asynchronous platform

Brand Advocacy Communities

Brand management

Brand monitoring

Collaboration & Storytelling

Competitive Insights

Conversational Surveys

Custom tracking surveys

Customer Support Communities

E-commerce

Emotion & sentiment in video

Gen AI summaries & insights

Ideation and co-creation tools

Image identification

Insight Communities

Live Forums and Chats

Mobile UX and accessibility

Mobile ethnography

Mobile platform

Mobile usability testing

Mobile-First

Normative database

Panel / Panel management

Physical product testing

Physical store

Product analytics

Qual & quant integration

Qual-at-scale platform

Qualitative Data Analysis

Qualitative recruitment

Research communities

Social Media & Web Analytics

Survey Analysis

Synchronous platform

Synthetic Data & Participants

Transcription quality

Unmoderated testing tools

VR / AR

Visual analysis tools

Web usability testing