Latana vs SMG

Company details

Description

Founded in 2019, Latana has developed the next generation of brand tracking tools through by utilizing innovative ad-based sampling technology and non-incentivized surveys.


SMG delivers the future of Unified Experience Management®, empowering brands to engage customers and employees like never before. Powered by Ignite®, our AI-native platform, and the industry’s only software-with-a-service (SwaS) approach, SMG provides real-time, predictive intelligence that turns BX

Type of company

  • Software & Technology

  • Consulting

  • Data & Analytics

  • Software & Technology

  • Consulting

  • Data & Analytics

Top benefits

  • Better Data - Machine Learning

  • Ad-Based Sampling

  • 50 billing Ad Impressions Per Day

  • Honest Non-Incentivized Responses

  • 190+ Countries and 2,000 Cities

  • XM Platform & Service

  • Increase ROI

  • Actionable Insights

  • Retain Customers and Employees

Location

Berlin, Germany

Kansas City, Missouri, United States

Market Research Specialties

  • Brand Image Tracking

  • Apparel & Clothing [market sector expertise]

  • Global Market Research Capabilities

  • Brand Equity Research

  • Brand Positioning Research

  • Enterprise Feedback Management

  • Customer Experience Research

  • Customer Satisfaction Research

  • Artificial Intelligence / AI-Powered Insight Platforms

Features and attributes

  • Custom tracking surveys
  • Omnibus brand tracking
  • Proprietary data
  • Real-time tracking & alerts
  • Syndicated brand panels
  • Custom tracking surveys
  • Omnibus brand tracking
  • Proprietary data
  • Real-time tracking & alerts
  • Syndicated brand panels
  • Images

    ---

    SMG