Latana vs Numerator
Company details
Description
Founded in 2019, Latana has developed the next generation of brand tracking tools through by utilizing innovative ad-based sampling technology and non-incentivized surveys.
Numerator is a data company transforming how consumers and markets are understood. Powered by advanced technology and proprietary, zero-party purchase and survey data from more than one million households, Numerator provi
Type of company
Software & Technology
Consulting
Data & Analytics
Software & Technology
Quantitative Research
Panels / Communities
Top benefits
Better Data - Machine Learning
Ad-Based Sampling
50 billing Ad Impressions Per Day
Honest Non-Incentivized Responses
190+ Countries and 2,000 Cities
Omnichannel Panel Data
Verified Buyer Surveys
Consumer Insights Platform
Shopper Intelligence
Retailer Intelligence
Location
Berlin, Germany
Chicago, Illinois, United States
Market Research Specialties
Brand Image Tracking
Apparel & Clothing [market sector expertise]
Global Market Research Capabilities
Brand Equity Research
Shopper Insights
Business Issue: Defend sales, volume
Business Issue: Defend market share
Business Issue: Increase sales, volume
Business Issue: Increase market share