decision point vs WebMD/Medscape Market Research

decision point
decision point

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WebMD/Medscape Market Research
WebMD/Medscape Market Research

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Company details

Description

At decision point we fuel business breakthroughs by turning consumer understanding into smart decisions and growth. Whether you're exploring new products, refining your brand, or uncovering what motivates your customers, we bring clarity and direction to move your business forwar

As part of the most trusted and recognized brand in healthcare, WebMD and Medscape Market Research provides physician, healthcare professional, patient and caregiver recruitment and research solutions that deliver high-quality results.

We provide the unique combination of the highest qualit

Type of company

  • Consulting

  • Qualitative Research

  • Quantitative Research

  • Full Service

  • Qualitative Research

  • Quantitative Research

Top benefits

  • Custom designed research

  • Unparalleled analytics

  • Insights into action

  • Strategic consultants

  • Excellent client service

  • High quality physicians

  • Largest HCP sample

  • Broad knowledge of Health

Location

Madison, Wisconsin, United States

New York, New York, United States

Market Research Specialties

  • Ethnography

  • Brand Positioning Research

  • Conjoint Analysis / Trade-off/Choice Modeling

  • Packaging Testing

  • Product Development Research

  • Market Research with Doctors & Physicians

  • Interviews with Healthcare Professionals

  • Full Service Quantitative Market Research

  • Full Service Qualitative Market Research

  • Full Service Market Research

Features and attributes

  • Advanced Analytics
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Collaboration & workflow
  • Custom dashboards
  • Custom tracking surveys
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Panel / Panel management
  • Physical product testing
  • Physical store
  • Product analytics
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research repository
  • Survey Analysis
  • Synchronous platform
  • Target feasibility estimates
  • Text & sentiment analytics
  • Transcription quality
  • Visual analysis tools
  • Web usability testing
  • Advanced Analytics
  • Asynchronous platform
  • Behavioral capabilities
  • Brand management
  • Collaboration & workflow
  • Custom dashboards
  • Custom tracking surveys
  • E-commerce
  • Emotion & sentiment in video
  • Gen AI summaries & insights
  • Ideation and co-creation tools
  • Mobile UX and accessibility
  • Mobile ethnography
  • Mobile platform
  • Mobile usability testing
  • Multisource data integration
  • Omnichannel
  • Panel / Panel management
  • Physical product testing
  • Physical store
  • Product analytics
  • Proprietary data
  • Qual & quant integration
  • Qual-at-scale platform
  • Qualitative Data Analysis
  • Qualitative recruitment
  • Research repository
  • Survey Analysis
  • Synchronous platform
  • Target feasibility estimates
  • Text & sentiment analytics
  • Transcription quality
  • Visual analysis tools
  • Web usability testing
  • Сredentials

    Ratings & Testimonials

    5

    Based on 3 ratings

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