Touch Of Whit Creative

Touch of Whit Creative is a Cultural Strategy Consultancy assisting clients with building culturally intelligent brands.

Culture is at the heart of everything we do because we believe no strategy can be complete without understanding its role in the larger picture. We are a full service consultancy passionate about diving into the meaty topics that traditional insights outputs aren't always able to fully capture.

Touch of Whit Creative specializes in providing semiotics, cultural strategy, brand strategy, and multicultural strategy and work for some of the world's most popular brands. Some of our capabilities include:

1) Semiotic decoders to identify the unconscious signs, symbols, and cultural shifts shaping & influencing how consumers interpret and engage with various topics, brand messaging, and brand categories today and tomorrow (and why). https://docsend.com/view/emwezthndyizvux9

2) Comprehensive cultural context frameworks that paint a fuller picture of the unspoken behavioral traits that are innately ingrained in the decision-making habits of consumers. https://docsend.com/view/wudvie2tbifxci4c

3) Utilizing our expertise on culture, trends, and cultural shifts to design holistic cultural foresight frameworks. https://docsend.com/view/mzdxss43ix2e3gz8

4) Building brand architecture frameworks from scratch and/or updating & futurizing outdated brand positioning platforms, (including brand voice and brand archetype formation). https://docsend.com/view/a3ph4nncsnhb3u8i

5) Designing bespoke innovation and go-to-market strategies, including strategic playbooks with relevant guidelines and guardrails, informed by in-depth market research inputs.

6) Providing clients with a broader contextual understanding of the behaviors and influences that ultimately impact the considerations and decision-making habits of multicultural consumers.