Sugata Research

We work with some of the biggest companies in the world, helping them to understand the lives of Japanese people and turn that into insightful direction for their brands.

Our seasoned team of bilingual researchers combines an intimate understanding of Japanese culture with a globally informed perspective on marketing. We’ve spent our whole careers getting close to Japanese consumers and understanding how brands can thrive in this often misunderstood culture.

No project is ever the same and neither is our approach. We custom design each research program, using ethnography, co-creation, well thought out groups and our own online research suite, always aiming to understand issues from multiple perspectives.