Smarty Pants

Smarty Pants is a market research and strategic consulting firm dedicated to illuminating the business world with brilliant insights, inspiring stories, and ingenious solutions. Since 2005, the world’s leading brands have relied on Smarty Pants to lead custom qualitative and quantitative research, uncover game-changing insights, and help apply those learnings to smarter products, services and communications.

Smarty Pants has long-term partnerships with global leaders across food and beverage, consumer packaged goods, toy and game, technology, automotive, apparel, retail, healthcare, media, and entertainment industries. Partners trust Smarty Pants for their category experience, consumer segment expertise, and stellar deliverables. From interactive, multi-media reports and infographics, to insights documentaries and immersive events, Smarty Pants brings data and insights to life in clever ways that inspire teams and impact businesses.

The award-winning professionals at Smarty Pants include developmental psychologists, anthropologists, discussion moderators, quant specialists, advanced analytics pros, communications strategists, and more. The team’s services include opportunity identification, innovation and co-creation, consumer journeys, evaluation and tracking, brand positioning, and strategic consulting. Smarty Pants also produces syndicated research and creates added-value content such as webinars and summits for its clients and stakeholders.

Founded as a boutique research shop specializing in youth and family audiences, the woman- and minority-owned firm now conducts multicultural and intergenerational research in 90 countries. Domestic offices include NYC, Boston, Philadelphia, San Diego, Los Angeles, Tampa, Denver, Charlotte, and Johnson City, TN.