RDI Sightline

At RDI, we help our clients “win smart” by equipping them with in-depth insights that transform customer experiences across their organizations. We pair the industry’s best customer service with state-of-the-art research methodologies to meet and exceed every client's need. Whatever the business requirement, we partner with our clients to formulate customized project plans that use complex data to produce simple, actionable results.

RDI specializes in both qualitative and quantitative research for both B2C and B2B in a wide variety of industries including retail, restaurant, health care, insurance, financial, home services, and CPG.

In addition to our end-client work, RDI also provides support to other research companies across many functions including questionnaire design, scripting, data collection, coding, tabulation, report generation, analysis, recruiting, moderating, and hosting. We are a premier partner for many research firms and pride ourselves on being the company they turn to for capabilities outside their skill set or for overflow assistance. RDI employees are industry veterans, with most having over 20 years of experience. We have a passion for industry trends and an overall curiosity about the markets and industries we serve.

Our Solutions: Brand Tracking/Awareness & Usage Product/Service Concept Testing Customer Experience (CX) Research Shopper Insights Employee Engagement (or Exit) Studies Market/Customer Segmentation Problem Store Studies Market Analyses Sales Predictive Modeling Advertising Research

Our Toolbox: Quantitative Telephone (CATI) Surveys Online Surveys Point of Purchase Surveys Mobile Surveys Mixed mode Surveys Speech and Text Analytics In-store/Onsite Intercept Surveys

We also specialize in Qualitative national respondent recruiting, In-Depth Interviews, Focus Group Design & Facilitation, Focus Group Hosting, Focus Group Moderating, Online Bulletin Boards, SAL, Intercepts, IHUT, Ethnography and all other research methodologies.