PureSpectrum

PureSpectrum offers a complete end-to-end market research and insights platform, helping insights professionals make decisions more efficiently, and faster than ever before. Awarded MR Supplier of the Year at the 2021 Marketing Research and Insight Excellence Awards, PureSpectrum is recognized for industry-leading data quality.

In the few years since its inception, PureSpectrum has been named one of the Fastest Growing Companies in North America on Deloitte’s Fast 500 since 2020 and ranked for three years in a row on the GRIT Top 50 Most Innovative List and the Inc. 5000 lists.

The PureSpectrum Marketplace provides researchers instant access to multi-source supply from high-quality respondents globally. The Marketplace combines design, proprietary measurement tools, and third-party data validation to provide researchers with panel choices verified to deliver consistently engaged respondents. Clients can create, launch, and manage surveys anytime in minutes and without delays. As the Quality-first Sample Marketplace, PureSpectrum ensures a top quality experience from project inception to final reporting.

The PureSpectrum Insights Platform empowers users to collect consumer insights for any business decision. The platform is integrated with the PureSpectrum Marketplace so users can quickly collect top-quality answers that they can trust. Easy-to-use features for questionnaire design include numerous question types, skip logic & advanced piping capabilities, and automatic basic data collection. The state-of-the-art platform makes it easy for users to analyze the data, including the ability to create crosstabs, data cuts, and run significance tests.