PTG (formerly PreTesting Group)

A leading destination for marketers, PTG specializes in consumer engagement and nonconscious measurement techniques. By revealing what consumers can’t articulate, PTG translates its deeper understanding of human behavior into tactics that amplify creative performance, refine product marketing strategies and influence consumer activities. Uniquely qualified to measure visual information the brain wants, PTG’s patented Saccadic Eye Movement Recording technology inconspicuously captures consumers’ second-by-second engagement to advertising and marketing stimuli in highly contextual, real-world environments. The company’s comprehensive perspective and trusted interpretation of brand communications provide clients with the narrative insights needed to make smarter and better informed business decisions. Privately owned and headquartered in Tenafly, New Jersey, PTG is proud to be a partner of the world’s most enviable brands. For more information, please visit us at www.pretesting.com or contact us at 201.569.4800.