one+1

1:1 digital twins from real people, for fast, flexible, trustworthy predictive insight

Software & Technology

Syndicated Research

Data & Analytics

Last updated on August 25th, 2026

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What is one+1?

What We Do

one+1 is a hybrid research platform built to give brands fast, flexible, trustworthy predictive insight, without resorting to generic synthetic respondents. Rather than assembling profiles from anonymous aggregated data, one+1 builds an individually mapped digital twin for each real person, grounded in their own data and validated on an ongoing basis. No black boxes: every prediction comes with the reasoning chain behind it.


How It Works

  1. We talk to real people – through one+1's proprietary community or a client's own customer base.
  2. We build digital twins – creating, calibrating, and validating an individually mapped twin for each person.
  3. You get predictive insight – flexible, on-demand access to trustworthy predictions, with accuracy and confidence reported every step of the way.


About one+1

one+1 is a product of Thursday Strategy, a boutique insights and strategy consultancy. It was born out of a gap in available market research tools: a new wave of synthetic respondent platforms promising speed and scale, but little transparency about where the underlying data came from or how much to trust it. Thursday Strategy felt this gap firsthand, alongside its own clients, and built one+1 to close it.

one+1 Services and Expertise

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INFO

Kyle Shuhi

Director of Accounts & Partnerships

Kristen Nozell Bornstein

CEO

Viet Do

CRO