MMR Research Worldwide

MMR Research is a global consumer and sensory research agency dedicated to transforming brands by enhancing every facet of the innovation journey.

We combine deep industry expertise with cutting-edge research solutions to craft sensory experiences that authentically embody brand promises.

There is no closer engagement between your consumer and your brand than the experience of using product and pack, but with today’s time pressed consumer making faster, intuitive, emotion based judgements - the battleground is shifting towards non-conscious sensory cues. We apply unique and powerful research tools to amplify your brand message, creating greater impact in store and more engaging experiences at the point of consumption. We call this Sensory Branding.

Sensory Research: Utilizing a global network of experts to deliver compelling product, packaging, and brand experiences.

Product Development & Testing: Ensuring alignment with target consumer needs through comprehensive testing and development.

Packaging Development: Collaborating with consumers to co-create packaging that enhances brand identity.

Concept Development & Testing: Focusing investments to maximize success in new product launches.

Brand Strategy & Development: Deciphering consumer complexities to create resonant concepts and distinctive brand footprints.

Range & Portfolio Optimization: Crafting product portfolios that captivate consumers both online and in-store.

Industries we serve include: food & beverage, personal care, healthcare and household care. Our well-know clients include Mondelez, Dyson, Boots Healthcare, Weetabix, and Mars Wrigley.

As global leaders in consumer and sensory research, we champion your product and pack - with a mission to deepen emotional engagement with your brand across all moments of truth.