Generation Z wields $143B in spending power - and they are changing everything. In My Opinion provides access to a validated sample of registered Generation Z college students who are engaged and motivated to share their opinions. You provide the survey link, and IMO will deliver the hard-to-reach Gen Z sample of diverse college students. With our student panel located on over 300 college campuses, we offer fast turnaround and the ability to follow up with additional questions.
Qualitative, quantitative, diary panel, attitude and usage, awareness, secret shopper, ethnography - you tell us what you need and IMO's network of college campuses will deliver the strategic insights and motivational meanings your research deserves.