Sort & Score by HauckEye
Sort & Score is an improvement on Max Diff. It's better design as the respondent can compare all of the attributes up-front, it doesn't use a scale.
Back to full information
What is Sort & Score
Visit website
Sort & Score is a primary marketing research technique developed by HauckEye LLC designed to take a set of attributes, put them in rank order and to develop a relative value between each attribute. The end goal is to be able to sort a list of items and have a relative distance between each attribut...
Key features:
Presents all attributes to the respondent
Improved measure
No scale
Measure doesn't ask consumer a vague rating question
Competitive context
Places the brand or attribute in a competitive context for clear understanding of the market. It's better method than Max Diff or rating scale questions