Fiftyfive5, part of Accenture Song

Fiftyfive5, part of Accenture Song work with the world’s leading brands and businesses with offices in Sydney, Melbourne, Canberra, Auckland and Singapore.

Using a proven range of research tools, practices and processes we unlock sharper, deeper and commercially impactful insights from data, delivered in a visually impactful way to ensure commercial impact.

Unique breadth of in-house skills not found in any other Australian agency, from capability building, planning and facilitation, cultural insights, advanced analytics, advanced qual, advanced quant, data visualization, performance monitoring, CX visioning and monitoring and HCD, UX and digital Our five main offer areas are:

• Opportunity Identification - Insight-led market frameworks and segmentation to identify potential sources of growth in a market or category

• Brand Strategy - Insight-led brand and product portfolio strategy, brand re-positioning and creative strategy development

• Innovation - Insight-led innovation platforms, creation and shaping of ideas and concepts through to execution

• Shopper & Category - Accessing new shopper/ channel opportunities, driving success in-store with point-of-purchase diagnostics

• Performance monitoring – Effective, engaging tracking programs