Ethos Market Research

Ethos Market Research is your partner in navigating complex markets with precision and insight. As a Canadian-based firm, we specialize in delivering actionable research that empowers organizations to thrive. Our expertise spans Canada, the U.S., Europe, and Oceania, offering a deep understanding of the diverse ethnic communities that shape these markets.

Quantitative Research for Informed Decisions

We provide robust CATI/online interviews, in-person surveys, exit interviews, and face-to-face/intercept interviews that deliver the data you need to make informed decisions. Our mystery shopping services offer unique insights into customer experiences, ensuring you capture market nuances.

Uncovering Consumer Motivations with Qualitative Research

Ethos specializes in recruiting, conducting focus groups, and central location testing (CLTs) to understand the "why" behind consumer choices, going beyond numbers for deeper insights.

Specialty Services for Deeper Market Insights

With advanced techniques like eye tracking and automotive car clinics, we provide a clear view of consumer engagement. Our Hispanic market panel offers targeted insights, enabling you to tailor strategies to this key demographic.

Connecting with Diverse Audiences

Our online ethnic panels deliver precise ethnographic insights, helping you connect meaningfully with diverse audiences. Whether you're exploring cultural nuances or consumer behaviors, our tailored insights support effective engagement.

Bridging Cultures with Translation Services

We offer comprehensive translation services, ensuring your message resonates across cultural and linguistic boundaries through expert interpreters.

Innovative Approach with Real-Time Results

Ethos combines cutting-edge technology with scientific rigor, delivering real-time results that drive success. Our diverse team is committed to providing the data and insights that fuel your growth. Let us help you achieve your business goals with precision and clarity.