City Square Associates, Inc.

City Square Associates is marketing research and strategic consulting practice that utilizes a variety of qualitative and quantitative research methodologies to obtain and apply consumer insight. For nearly twenty-five years we’ve partnered with a broad range of clients, including major media companies, renowned educational and cultural institutions, as well as with smaller entrepreneurial and community-based organizations.

In the media sector, we have conducted pilot testing, talent screenings, program diagnostics, as well as foundational attitudinal, and behavioral research and brand health measurement. In higher ed and the non-profit sectors, we have fielded primary research related to marketing and enrollment, user experience, program and product evaluation, alumni activation, development and fundraising, as well as strategic planning. Our toolbox for addressing these kinds of questions includes focus groups, in-depth interviewing, ethnography, survey research, and deep data analysis.

Our approach to research is bespoke: While we draw on past experience and tested methods, we recognize that no two clients are the same, and we approach every engagement as a fresh opportunity to learn. Our approach is also practical: Ultimately, our clients don’t just want data; they want to know what it means. They don’t just want to know what it means; they want to use it to improve performance and drive success.