BASES, a service of The Nielsen Company
Covington, Kentucky
Our objective at BASES, a service of The Nielsen Company, is to help our clients grow through successful innovation on their brands.
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About
Our objective at BASES is to help clients grow through successful innovation on their brands. We use our industry-leading forecasting models, rich databases, and proprietary analytical techniques to consult on a range of business issues, including innovation strategy, concept and marketing plan optimization, and initiative commercialization. BASES is widely known for expertise in the CPG sector, but our tools have been adapted to sectors such as pharmaceuticals, alcohol, quick-serve restaurants, and more.
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