Optimal Store Site Location: Which Site to Chose

A retail healthcare chain was acquired by a private investment group with the goal of rapidly expanding this innovative concept.  Just The Facts was asked to help ramp-up the turn around time in identifying profitable new locations.

JTF first evaluated the existing portfolio of sites and developed a normative database of key operating success criteria.  This data was then used to compare potential new sites in order to prioritize "winners vs losers."

The criteria considered: number of competitors target areas, consumers perceived need for our client's healthcare services, satisfaction with competitive offerings, and interest in trying a new provider.  JTF also researched existing demographic factors which were known success indicators in order to compare against new locations.

 This chain was able to pinpoint the best sites for new outlets and avoid those that were not suitable.  As the start-up risk exposure exceeded $2 million per location, "getting it right" was imperative.  To date, the research has enabled the client to profitably invest over $40 million wisely.