How Allstate exclusively used 1Q for crucial Concept Testing

In the summer of 2020, Allstate used 1Q to evaluate 20 concepts that were developed by a large cross-functional team responsible for developing concepts for significant growth. Using 1Q, Allstate screened over 1,000 smartphone owners and asked them about their likelihood to purchase cell phone insurance and whether they would prefer to purchase it from Allstate, Verizon, T-Mobile, AT&T or another provider.

This extensive concept evaluation effort led to the inception of Allstate’s Phone Protection Plus. 1Q consumer feedback gave significant assurances in launching Allstate’s mobile phone insurance and allows Allstate to compete with major cell phone providers. 

The insights from the 1Q surveys allowed the Allstate marketing team to provide Allstate leadership very statistically valid results that could be relied upon to predict the potential success of our cell phone offer. 

 

 "1Q has been an invaluable tool in getting us answers to product development questions and we would recommend it to any company looking for quick, reliable results that can be confidently shared with anyone. RAKESH PATEL, Senior Manager, Market Research Insights & Intelligence" - RAKESH PATEL, Senior Manager, Market Research Insights & Intelligence