A carpet manufacturer was interested in understanding more about the dealer market

A carpet manufacturing company needed to understand the dealer market, business dynamics, purchasing behavior, competitor offerings, dealer challenges and unmet needs.

Telephone and face-to-face in depth interviews with dealers, mills and thought leaders.

A complete and detailed report of findings including dealer perception of brands, value drivers, competitor offerings and service challenges.  The client obtained enough competitor intelligence to launch a new strategy for brand service offerings and increased market share.