Growth in the consumer packaged goods (CPG) sector can no longer be assumed. Prospects are being hampered by more intentional shopping habits, stricter marketing regulations, and medical interventions such as GLP-1 medications that cut demand for packaged foods.

Join Greenbook and MMR Research for a free webinar to explore how the shift toward discovery-led consumers presents a definitive opportunity for manufacturers to innovate and renovate their way to success.

In this session, Tasneem Dalal, Customer Success Director at Product Hub, and Andrew Wardlaw - Chief Ideas Officer at MMR Research, will share insights from 2,500 AI-assisted conversations with consumers, and findings from a global poll that reveals which brands are considered best at introducing new discoveries to consumers.

In this session, you’ll learn how to:

• Develop a dedicated channel for innovative product launches that captivate and motivate impulsive shopping
• Implement an anti-fragile renovations program to your main product lines to protect them against competitive innovations and changing market conditions.
• Collaborate with firms like Product Hub to cut innovation costs and accelerate speed to market.