In an age where data drives decisions, the world of panel research is undergoing significant transformations. With increasing instances of fraud and rising expectations for more engaging surveys, it's crucial for researchers to stay ahead of the curve. Moreover, the sustainability and credibility of tracking research hinge on the adoption of future-ready methodologies that yield reliable insights.

Are you prepared for what lies ahead?

Join Greenbook and industry leaders at Kantar for a free webinar on Thursday, September 28th at 1 pm ET where you’ll gain a deep understanding of the foundational pillars for successful longitudinal research, learn to navigate an increasingly complex panel landscape, and explore how to harness cutting-edge technologies like AI to maintain data integrity.

This is your chance to take a first step toward future-proofing your methodologies, elevating the quality of your research, and transforming challenges into opportunities for actionable, meaningful insights.

Throughout this session, we’ll explore:

• How to keep fraud out of your research
• How to look at your trackers/longitudinal research critically in order to identify areas of inefficiency, and for optimization
• Advice for efficiently transitioning an old tracker to a new one