Concept development often starts with instinct and guesswork. Without a clear way to evaluate ideas early on, teams risk spending time, energy, and budget on concepts that were never strong to begin with.

PepsiCo and Black Swan Data are changing that by bringing real-time consumer insight into the earliest stages of innovation. This session offers a behind-the-scenes look at their newly developed AI-powered Concepts Tool, which helps teams screen and strengthen ideas faster using live consumer data rather than assumptions. You’ll see how PepsiCo is using this approach to cut development time, reduce costs, and make bolder, more confident decisions.

If you're looking to improve the quality and efficiency of your front-end innovation process, this webinar shares practical ways to bring greater objectivity into brainstorms, workshops, and early-stage idea development.

What You’ll Learn:

• How to cut weeks from the concepting process by quickly scoring ideas against live consumer insight.
• Ways to reduce costs by focusing only on concepts with the strongest market potential.
• How to boost creativity and decision-making with data-backed confidence at every stage.