Because 95% of consumers read online reviews before making a purchase, brands must adopt real-time research methods to quickly mine feedback from unstructured data. Traditional approaches often can’t keep up when timely insights are critical to staying competitive.

Join Greenbook, Revuze and Haleon for a free fireside chat, where our expert panel will explore how modern research techniques—like AI-driven tools and online consumer feedback  collection—are transforming the way brands gather consumer insights. Discover how today’s companies are leveraging social listening, consumer reviews, and AI to turn real-time feedback into actionable, strategic insights that save time and resources. Hear first hand from Haleon and other brands how they have incorporated such AI-driven tools into their MR strategy.

Gain practical strategies for implementing agile research methods, combining multiple digital touchpoints for a complete view of your audience, and using AI to streamline verified consumer sentiment and post-purchase consumer feedback analysis—helping your brand make smarter decisions, faster.

What You’ll Learn:

• How consumer insights from reviews offer a more holistic view of the Voice of the Customer
• How consumer listening complements and enhances social listening data
• How AI tools help quickly streamline research for more agile decision-making
• Real-life case studies from today’s brands on how they are incorporating AI tools into their MR strategies