Despite growing investment in GenAI and analytics tools, many brands remain overwhelmed by customer feedback and underwhelmed by the insights it produces. In this session, Wonderflow and Versuni (markets a portfolio of iconic brands: Philips Home Appliances, Philips Baristina, Saeco, Gaggia, Preethi, Philips Walita, L'OR Barista and Senseo) share how they built a unified intelligence framework that connects reviews, surveys, social content, and support tickets, and turns them into product decisions that drive measurable impact.

You’ll learn how Versuni moved from a centralized voice-of-customer “push” model to a more agile, cross-functional approach, and what that transformation could look like inside your own organization. Their Smart Data framework helps teams separate meaningful signals from noise across channels, giving Product, Marketing, and CX teams timely access to the insights they need to make faster, more confident decisions.

Whether you're navigating the gap between data and decisions or working to operationalize intelligence across teams, this session offers a clear look at what it takes to make consumer insight work at scale. You'll walk away with a 4-step implementation framework, real examples of organizational change, and tools to help quantify the impact of your consumer intelligence strategy.

In this session, you’ll learn how to:

• Apply the Smart Data framework to separate high-value feedback from noise
• Build a quantifiable ROI framework
• Balance GenAI automation with human oversight to improve accuracy and impact