Across the market research industry, 15% to 30% of responses are estimated to be fraudulent. This growing problem is costing the industry hundreds of millions of dollars and putting the reliability of research at risk. For teams responsible for data quality, it’s critical to take a closer look at how participants are sourced, screened, and verified.

In this free Greenbook webinar, Rare Patient Voice President Wes Michael will share practical methods RPV has developed over the last 13 years to reduce fraud in both qualitative and quantitative research. From participant vetting to compensation strategies, you’ll hear what has worked, what’s been refined over time, and what processes help ensure higher-quality responses. The discussion will focus on real-world applications, not just high-level concepts.

Whether you manage your own panel or work with external sample providers, you’ll come away with concrete actions you can apply immediately. You’ll also gain a clearer understanding of what to look for in a research partner and how to ask the right questions to safeguard your work.

What You’ll Learn

• What types of respondent fraud are most common — and how to identify them.
• How to spot weak points in your own recruitment process.
• Steps to building fraud checks into your research process without slowing it down.