Defending Consumer Insights: How to Win the Battle Against Bots and AI Threats
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Our industry is facing a major generational challenge. With the rise of easy open access to artificial intelligence, such as ChatGPT, the rise of click farms and bot operators has become ever more sophisticated. The authenticity of our consumer research is under attack. The bots are advancing much faster than traditional defenses.
That means the same old best practices are no longer up to the task.
Join Greenbook and Suzy for a free webinar to hear how Suzy is putting tech at the core to fight back — and learn how you too can win the battle against bots and AI threats. You’ll hear from Suzy’s Chief Customer Officer Katie Gross, and Chief Technology Innovation Officer William Mansfield, as they detail what the latest quality threats mean for our industry as a whole, and share their innovative and actionable approach to bot battling.
Key Takeaways:
Will Mansfield
Katie Gross