AI isn’t here to replace researchers. It’s here to help scale insight-driven storytelling. In this session, you’ll walk through a real, end-to-end study to see how researchers are using AI to uncover patterns, tensions, and moments of truth across quant and video data, while keeping human judgment and empathy at the center.

You’ll explore how AI can accelerate analysis without losing nuance, connect quantitative and qualitative inputs in more meaningful ways, and give researchers more time to focus on interpretation and influence. This is a practical look at how AI can support—not replace—the craft of insight storytelling.

If you're working with complex, mixed-method research and want to build stories that resonate, this session will provide you with a clear framework to turn raw data into decision-ready narratives.

What You’ll Learn:

• Why AI works best as a story finder, and how to keep the human voice front and center.
• A repeatable framework for turning complex research into credible, insight-driven stories.
• How to combine quant and video inputs for deeper synthesis and faster stakeholder alignment.