Archive: latin america

Discover how WhatsApp is transforming digital marketing and e-commerce in LATAM with immediacy, personalization, and convenience for businesses.

Learn how shifting migration policies and talent trends drive nearshoring , e-migration, and talent hubs, helping companies stay competitive in the Am...

Discover how Brazil's unique online behavior presents distinct opportunities for brands to engage effectively and stand out in a dynamic digital marke...

Explore Latin America's Christmas traditions shaped by family, religion, and culture. Learn how brands can connect authentically through community-foc...

Brazil’s first EV factory marks a major leap in the global EV industry. Discover the impact of this innovation on Brazil's role in the electric vehicl...

Discover key insights from IIEX Latin America 2024 in Miami, where global researchers gathered to connect and share knowledge. Explore the highlights ...

Discover the surge of thrifting in Brazil, fueled by Gen Z's eco-awareness and social media. Explore its cultural and economic effects on local fashio...

Discover the nuances of influencer marketing in LATAM and the U.S. Explore audience preferences, trends, and the connections between creators and foll...

Explore how Venezuela’s recent elections impact market research, affecting consumer behavior, investment strategies, and business operations across LA...

Explore why the term "developing countries" is outdated and misleading in research. Learn about the need for context-specific taxonomy for better anal...

Explore the issue of AI bias in cultural representation. Learn how AI models can perpetuate and amplify biases, especially for underrepresented cultur...

Dive into Salvador's urban mobility with UFBA, a renowned university in Brazil. Uncover the dynamics of Bahia's capital through a detailed exploration...

Uncover the reasons behind the surge in tourism in El Salvador, explore the implemented strategies, and understand the broader economic impacts of thi...

Discover the thriving gaming market in Latin America, with valuable insights for stakeholders. Explore the evolving landscape and future projections.

Explore Uber's growth into the LATAM mototaxi market, analyzing their effective strategies and obstacles faced in tailoring a global service to local ...

Discover how Latin America is transitioning towards a more resource-efficient region. Explore emerging solutions and investment opportunities in this ...

Explore the latest advancements in LATAM through the prism of technology and globalization. Discover the intricate connections between LATAM, the US, ...

Delve into the world of medical tourism in Latin America. Uncover the dynamics, trends, challenges, and prospects of this prominent destination.

Stay informed about the challenges and opportunities of using WhatsApp for social and business interactions in LATAM.

Stay ahead in El Salvador's evolving political landscape and discover innovative solutions for economic challenges on our website.

Explore the vibrant world of Latin American music, social media, and fashion, and stay ahead of evolving consumer behavior with this cultural trend an...

Explore LATAM's intricate history and diverse social ties. Discover how modern collaborations and political alliances address economic and social obje...

Promote positive societal change and reach a diverse audience by incorporating LGBTQ+ themes in your LATAM marketing strategy.

Latin Americans, like other global travelers, explore the world for a variety of reasons. Let's explore some of their travel motivations and behaviors...

As e-payments continue to reshape LATAM’s financial landscape, companies need to stay familiar with the most relevant platforms and tools that emerge....

Brazil's Landless Workers' Movement is a major producer of pesticide-free produce, exporting to global markets. With a history of social conflict, thi...

To continue our series on the artificial intelligence landscape in Latin America, as described by local experts, Ana Vanegas at Echo Market Research s...

The QRCA is bringing Latin America to you! The first ever QRCA LATAM virtual conference Unlocking Qualitative Research Insights in Latin America is ta...

Editor’s note: While EchoMR is hosting this expert channel and generously sharing their strategic plan with us, we welcome related content from other ...

Artificial Intelligence is a trending topic globally, with many industries adopting and creating new applications of the technology. LATAM is no excep...

Hipólito “Polo” Murillo is the CEO and founder of Axios Intelligence, a market research agency based in El Salvador. Polo has been successfully runnin...

Rafael Cespedes has been a partner of Greenbook for years. From crossing paths with Lenny Murphy to co-creating IIEX, his influence on the organizatio...

When trying to understand market research in a specific region, it’s important to talk to the people actually doing the research on a local level. Som...

We sat down with Pilar Bermudez, an insights professional at Gloria Alimentos Peru, one of the leading dairy producers in Peru, to hear her thoughts o...

Lucia Roncancio is the director of insights at Alquería, a well-known dairy company in Colombia. She has dedicated 14 years to growing the company and...

OnTheGo is an up-and-coming tech startup that is making itself known in the Brazilian market research community with its chatbot methodology. Their fa...

Effective advertising during the 2022 World Cup in Qatar.

How Juan José Mora, CEO of Atlantia Search, built an effective portfolio of products.

Best practices for conducting data collection in Latin America to avoid critical mistakes, improve data quality, and save money.

Find out how to conduct successful research in Latin America with this guide to navigating the region.

How are Argentine consumers changing the way they interact with traditional and disruptive brands?

Emerging markets have emerged, are culturally challenging, and require significant investments of effort and care.

Is the Latin American market research industry poised for a renaissance of sorts? Tamara Barber examines the emerging Latin American market.

I think it likely that the Research Revolution may be driven by emerging markets like LATAM. Here is why.