Toluna today announces the launch of the TolunaMobile™ Diary, an app that enables companies to gather in-the-moment feedback on consumer activities in real-time. The TolunaMobile™ Diary is ideal for market research projects that capture in-the-moment feedback through diaries, ethnography, and tracking across diverse topics in nearly any language worldwide.
(Wilton, CT - July 10, 2013) Toluna, one of the world’s leading online research respondent and technology providers, today announces the launch of the TolunaMobile™ Diary, an app that enables companies to gather in-the-moment feedback on consumer activities in real-time. The TolunaMobile™ Diary is ideal for market research projects that capture in-the-moment feedback through diaries, ethnography, and tracking across diverse topics in nearly any language worldwide.
The TolunaMobile™ Diary app is available for Apple and Android phones and tablets. It features a geo-locator, a flexible method of presenting questions and responses to users, the ability to present and upload images, a UPC barcode scanner, and automatic reminders to prompt respondents to enter information based on location and event.
As Carol Haney, Toluna’s Senior Vice President of Group Product Marketing, explained, “Toluna’s mobile app stands out in at least two ways: (a) it empowers consumers to provide feedback at any time of the day at their convenience and (b) it rewards them on-the-spot for their effort through incentives, coupons, and the like. Together, this will increase the accuracy and speed of data collection, analysis, and insight generation for marketers, brands, and others that value timely consumer feedback.”
Click here to learn more about TolunaMobile™ or download a White Paper, or Case Study.
About TolunaMobile™
Toluna offers best-in-class mobile surveying technology, coupled with access to ‘on-the-go’ members of Toluna’s multi-million-member community of cooperative survey respondents. Toluna can deliver on all varieties of mobile survey designs, including in-home-use and product testing, diary studies, ad testing, mystery shopping, mobile communities, and mobile qualitative studies.
To learn more about the TolunaMobile™, and TolunaMobile™ Diary Studies,
click here.
About Toluna
With 17 offices in Europe, North America and Asia Pacific, Toluna works with many of the world’s leading market-research agencies, media agencies and corporations. Toluna's survey research has informed stories in the Financial Times, Advertising Age, Wired and Time Magazine.
Toluna is the pioneer of a one-of-a-kind approach to recruiting and engaging members through Toluna.com, its online social voting community. Recently the company launched SmartSelect™, a sophisticated respondent selection methodology for assuring sample representativeness and increasing response accuracy.
Toluna provides the industry’s leading survey technology suite, enabling hundreds of organizations worldwide to create online and mobile surveys, manage panels and build their own online communities. Toluna products include PanelPortal™ Online Communities and Toluna QuickSurveys™.
