CMI Strengthens Healthcare and Life Sciences Practice

CMI, a research and consulting firm, has added Will Leopold to their Healthcare and Life Sciences team.   

As Senior Research Manager, he will consult with his clients on all phases of research projects including design, analysis and strategic recommendations.   While serving as the main contact for clients and fostering existing accounts, Will’s role will also focus on cultivating new partnerships nationwide. 

Will comes with a wealth of experience within the industry having a dynamic background in all aspects of marketing research.  Prior to joining CMI, Will worked with Market Strategies, Adelphi Research by Design and C3Rsearch, LLC.  Building upon his previous experience, Will brings a multitude of skills that will further strengthen CMI’s client-facing team. 

“We are having great success helping research and brand teams develop communication strategies that focus on leveraging the prescribing pathway to drive greater share.  Consequently, it is imperative that we continue to add more depth and experience to our healthcare practice.  We are excited to have Will on board,” said Wyndy Greene Smelser, Senior Vice President of CMI Healthcare and Life Sciences.
 

About CMI
As a consulting firm focused in the evolved BC² market, CMI provides valuable information based on the principles of market research that accelerates marketing productivity.  Our solutions equip organizations with the knowledge to influence their intermediary partners, ultimately empowering consumer purchase intent.