CEC Research Announces the Completion of a Professional Hair Salon at the Cranford, NJ Study Location

CEC Research is proud to announce the completion and opening of their brand-new professional hair salon following an extensive renovation project aimed to assist with broadening the facilities product research capabilities.

CEC’s new hair salon is fully equipped with six styling stations and staffed with professionally licensed cosmetologists, designed to fit a wide range of hair care testing requirements. Highly trained to perform consumer testing on women and men with all hair types, CEC will carry out testing that includes product comparison, tolerance, irritation and more. Evaluations can include objective half-head comparisons, as well as profiling categories such as washing, conditioning, coloring, chemical reshaping, styling and control of today’s latest hair care products. CEC also specializes in the most difficult-to-recruit hair profiles, such as curl types 2C-4B, curl types IV-VII and visible hair color for dark bases.

The opening of CEC’s new professional hair salon is well timed with the re-opening of independent salons throughout the region, providing a valuable resource to conduct consumer testing rooted in proven research methodologies and a diverse consumer database.

For more information on CEC Research’s state-of-the-art facility and the variety of consumer research services offered, visit cecresearch.com or contact Maryana Kaplan at 908-967-6790.

CEC Research is a boutique Consumer Evaluation Center, providing a personalized approach to their clients’ product and sensory research needs. Their state-of-the-art Consumer Evaluation Center is conveniently located in Central NJ within the NY Metro area with convenient access for both clients and respondents.