Blueocean Market Intelligence Executive Honored as National Finalist at Digital Analytics Association Awards for Excellence 2015

SEATTLE – (April 6, 2015) — Global analytics and insights firm Blueocean Market Intelligence is proud to announceAnees Merchant, senior vice president – digital, was honored April 1 as a finalist at the fifth-annual Digital Analytics Association Awards for Excellence in San Francisco. Merchant was among four top contenders in the Individual Practitioner of the Year category.

DAA’s 2015 awards recognize and honor outstanding contributions to the field of digital analytics. DAA’s 5,000 members cast votes to determine the finalists in each category. This year’s winners were selected by a judging panel of DAA leadership, digital analytics experts and top industry media.

“Anees is a real innovator whose expertise, passion and vision have made a tremendous difference for our company and our clients,” said Blueocean Market Intelligence CEO Kumar Mehta. “In years past, DAA has honored leaders from companies like Google, Adobe and comScore, and Anees fits right in with this elite group. His work directing our digital practice is truly inspired, as he has helped clients make significant leaps in growth as well as customer relations.”

An 18-year industry veteran who has worked with numerous global Fortune 500 clients spanning a variety of industries, Merchant developed and leads Blueocean Market Intelligence’s dedicated digital team. In addition to pioneering the firm’s award-winning Social Effectiveness Index and Persona™ solutions, he and his team have developed technology solutions to help clients launch and manage peak- and off-season retail programs, derive near-to-real-time insights from customer conversations on social media channels, and customize marketing campaigns with real-time consideration of variables.

In addition, Merchant has played a key role in addressing analytics and digital interest groups throughout the United States, India and other parts of the world. Last month, he presented at Predictive Analytics World for Business about driving unified customer experience insights. 

Learn more about digital services at Blueocean Market Intelligence.

About Blueocean Market Intelligence

Blueocean Market Intelligence is a global analytics and insights provider that helps corporations realize a 360-degree view of their customers through data integration and a multi-disciplinary approach that enables sound, data-driven business decisions.