Archive: premiumization

The Most Widely Read GreenBook Blog Posts of 2019
CEO Series

The Most Widely Read GreenBook Blog Posts of 2019

Join us in taking a look back at the top 20 blogs of 2019.

Larry Friedman

Larry Friedman

January 7, 2020

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Premiumization: The Key to Brand Growth Part 2
Research Methodologies

Premiumization: The Key to Brand Growth Part 2

4 strategies for implementing premiumization.

Jason Martuscello

Jason Martuscello

Business Strategist at BEESY

October 8, 2019

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Premiumization: The Key to Brand Growth
Brand Strategy

Premiumization: The Key to Brand Growth

How premiumization is changing consumers habits.

Jason Martuscello

Jason Martuscello

Business Strategist at BEESY

February 26, 2019

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