podcast
What I’ve Learned Co-Hosting the MRII Podcast: AI Presents A Unique Opportunity for Insights to Reinvent Itself
Explore why AI is an opportunity for insights teams to reinvent their role, increase business impact, and improve decision-making.
Nick Graham
Founder at Vertemis
The Greenbook Podcast
Best of: Qualitative 2.0: Exploring the Role of Generative AI and Synthetic Audiences with Isaac Rogers
Discover the future of qualitative research with generative AI and synthetic audiences, delve into innovative research designs and challenges of data ...
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Seeing the Forest and the Trees: The Nuanced Distinctions Between User Research and Consumer Insights with Nikki Lavoie
Are user research and consumer insights two sides of the same coin? In this week’s episode, Nikki Lavoie joins us to explore the nuanced differences b...
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Beyond the Horizon: Forming a Vision for the Future of Research with Melanie Courtright
Do you want to know what it takes to succeed in the research industry? In this episode, we are joined by Melanie Courtright, CEO of Insights Associati...
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Electrifying Insights: Exploring Automotive Electrification with Ben Lundin
Rev up your curiosity and plug into the future. In this episode of the GreenBook Podcast, we are joined by Ben Lundin, Director of EVForward at Escale...
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Seamless Experiences, Lasting Impressions: Dish Network’s CX Approach with Dave Duganne
How can a comprehensive CX approach lead to seamless customer centricity brand representation? In this episode, we sit down with Dave Duganne, Senior ...
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
MRX Pulse Check: Key Learnings from IIEX North America with Karen Lynch and Lenny Murphy
What’re the hot topics amongst industry researchers at the moment? In this episode of the GreenBook podcast, hosts Lenny Murphy and Karen Lynch delv...
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
The Tapestry of Insights: Embracing Generative AI for the Next Era of Market Research with Larry Friedman
Discover the past, present, and future of market research in our captivating conversation with industry legend Larry Friedman. With nearly 50 years of...
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Daredevils to Data: Exploring Consumer Behavior with Red Bull’s Sarah Shain
What makes a product more than just a purchase? In this week’s episode we are joined live at IIEX North America by Sarah Shain, Senior Manager of Shop...
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Mapping the Future: Geospatial Perspectives with Clara Mundia
Have you ever thought about the future of geospatial analytics in an increasingly AI-driven world? Join us for an enlightening conversation with Clara...
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Beyond the Punchline: Applying Comedy Techniques to Research with Viket Benzesin
Where do you unleash your creativity? For Viket it is stand up comedy and ‘painting’ with Doritos. In this week’s episode, we explore the intersectio...
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Virtual Reality, Real Insights: Transforming Market Research via the Metaverse with Karlien Kriegler
Do you want to transform your research experiences into immersive, engaging journeys? On this week’s episode we are joined by Karlien Kriegler, the co...
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Empowering Transformation: Paramount’s LGBTQ+ in America with David Pangilinan and Angel Bellon
The power of brand allyship will uplift and amplify voices to create a path towards greater understanding and inclusion. Join David Pangilinan and Ang...
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Best of: Zappi – Net Zero and Hybrid Leadership in 2022
Producer’s Note: In honor of the upcoming Insight Innovation Competition at IIEX North America 2023, the podcast is re-running one of our favorite epi...
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Balancing Innovation and Responsibility: The Promise and Pitfalls of AI in MRX with Gary Ellis
What does it mean to use technology responsibly? This week’s episode features Gary Ellis, Co-Founder and CEO of Remesh, an AI-driven market research c...
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
MRX Pulse Check: Key Learnings from IIEX Europe with Karen Lynch and Lenny Murphy
How can we ensure that market research keeps pace with the rapid evolution of technology? The GreenBook Podcast co-hosts, Lenny Murphy and Karen Lynch...
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
From Fads to Foresight: Reading the Undercurrent of Trends with Nathania Christy
Do you know how to spot profitable business opportunities and avoid fleeting fads? Nathania Christy, a 2023 GreenBook Future list honoree, joins this ...
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Curiosity Catalysts: Creative and Critical Thinking in Harmony with Hanne Kristiansen and Beth Miller
Replace fear with fascination to break through creatively. This week’s episode features creativity experts Hanne Kristiansen and Beth Miller, who disc...
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Beyond the Data: Harnessing Domain Expertise to Drive Better Insights with Sathyaraj Asaithambi
Level up your insights by harnessing the power of domain expertise. In this episode, we sit down with Sathyaraj Asaithambi, 2023 GreenBook Future List...
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
The Stepping Stones of Innovation: Navigating Failure and Empathy with Carol Fitzgerald
Innovation doesn’t come easy – but according to our guest Carol Fitzgerald, CEO of BuzzBack, failure can be the key to success In this week’s episode ...
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Breaking Out of the Box: Leveraging New Technology with Randall Beard
The uncharted territories of generative AI, VR, and Web3 offer an abundance of opportunities for the research community. In this episode, we sit down ...
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Lessons in Building Multicultural & Personal Perspectives with Dr. Natalia Infante Caylor
Are you curious about the next generation of leaders in the market research industry? In this episode, we are joined by Dr. Natalia Infante Caylor, a ...
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Closing the Gap: Bridging Media Execution and Social Insights with Andi Govindia
Social media is not just a platform for sharing photos and videos, but also a treasure trove of information about the latest trends and consumer behav...
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Agility in Action: Navigating the New Normal with Julian Dailly
Are you ready to pivot your business strategy in today’s rapidly changing world? In this episode of the GreenBook Podcast, we welcome Julian Dailly, t...
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Emmanuel Probst: Crafting Brand Image Like a Fine Cognac
Creating brand image is deliberate and inventive, like the production of wine, cognac, or whiskey. Emmanuel Probst, Global Lead: Brand Thought-Leaders...
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Watchers on the Wall: Grant McCracken & Dave McCaughan
Are macro-trends changing the way you approach research? Expansion into a tech forward, globalized community is molding the landscape for consumers an...
Karen Lynch
Chief Programming Officer at Greenbook