Archive: personas

‘Living’ Brands: Getting Macs and Avoiding Noids

Research Methodologies

‘Living’ Brands: Getting Macs and Avoiding Noids

In advertising, personification can say what words can’t.

James Forr

James Forr

Head of Insights at Olson Zaltman

August 17, 2021

Read article

Sign Up for Updates

Get the latest updates from top market research, insights, and analytics experts delivered weekly to your inbox

Your guide for all things market research, Insights, and analytics

Directory

Create a New Listing

Manage My Listing

Find Companies

Find Focus Group Facilities

Events

Resources

Expert Channels

Company

For Suppliers

Marketing Services

Community

Publish With Us

Privacy policy

Cookie policy

Terms of use

Copyright © 2025 New York AMA Communication Services, Inc.
All rights reserved. 234 5th Avenue, 2nd Floor, New York, NY 10001 | Phone: (212) 849-2752