Oaklins DeSilva+Phillips
GRIT
The Great Reclassification
15 min read
The 2026 GRIT Report reveals an insights industry in transition, with value shifting toward scalable infrastructure, governance, and mid-sized service...
GRIT
Strategic & Financial Implications for Market Leaders
2 min read
AI adoption drives a permanent market shift. GRIT 2025 reveals tech-led growth and steep declines among service-led research providers.
Elaine Riddell
Managing Director at Oaklins DeSilva+Phillips
GRIT
The Sea Change Is Here: Adapt or Get Left Behind
2 min read
The insights industry is undergoing a seismic shift—AI, M&A, and tech-led models now define survival, growth, and dominance in a tighter budget era.
GRIT
Navigating the Crossroads of Change
3 min read
Explore key strategies and insights shaping the future of the analytics sector. Industry leaders must stay alert to critical trends for success in the...